Embracing the Touch

Film by
Marija Puipaite and Zygintas Papartis

Embracing the Touch is a project about designer’s relation with the works and designer’s presence in them.
Design is a matter, tangible and desirable, that carries meaning in itself, in its body. It’s what you understand and experience through physicality. It’s like a garment that you can try on, see how it looks on you. The same way you project yourself through someone else.
So behind the matter stands a designer. Do we think how much intimacy, personality he or she leaves in the design? Would it change our perception meeting the author; facing the fact that a designer is a physical body, made from flesh and blood, having certain physiology, certain volume, smell, breath? Does it create intimate relation with the user? And does this intimacy attract or repel?